Customer Intelligence Cluster

The core components about Customer Intelligence of the "Master of Marketing Analysis" are being run by this team of Professor Dirk Van den Poel:

From left to right: Andrey Volkov, Jeroen D'Haen, Dr. Dries Benoit, Michel Ballings, Dr. Anita Prinzie, Prof. Dr. Dirk Van den Poel, Dauwe Vercamer, Michiel Van Herwegen, Matthias De Beule

The Customer Intelligence team specializes in predictive analytics for analytical CRM (including customer churn, cross-sell, acquisition).

A list of the other members of the Department of Marketing at Ghent University can be found here.